Every activity you do in marketing should be the driving force behind your goals. Generate new leads, increase sales, train, or build customer relationships. To know if you will succeed, you need to know what you are trying to achieve.

Above all, email marketing is the only way to attract new customers, build emotional relationships with existing customers, interact with them, increase sales in your online store, and increase trust in the creation of your products and services.

When done right, email marketing can be targeted, meaningful, and one of the most effective marketing tactics to nurture and engage your audience throughout the buyer journey.